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Who reads it

Homeowners, savers and retirees who manage their own money.

47%

average open rate

Live in the U.S.98%
Own a home76%
Are over 6043%
Earn six figures34%
Are millionaires23%

Audience figures from our reader survey. Open rate averages the last 90 days of sends.

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What we don't work with

Our readers trust us with real money decisions. We'd rather leave a slot empty than fill it with something we wouldn't recommend.

  • Anything we wouldn't tell a friend aboutThe simplest test, and the one we use most.
  • Gold IRAs and high-fee annuity lead-genProducts built on commissions, not outcomes.
  • Payday loans and cash advance appsShort-term debt at long-term prices.
  • Debt settlement and credit repairToo many promises, too few results.
  • Crypto casinos and offshore forexGambling dressed up as investing.
  • Guaranteed-return schemesIf it sounds too good to be true, it is.

How it works

From first email to Friday morning.

  1. 1

    Send the basics

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  2. 2

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    We reply within one business day with rates, the next open Fridays and the media kit.

  3. 3

    Approve and go

    We draft it in the newsletter's voice. Nothing runs until you sign off.

Tell us what you're promoting.

Ready to book or just exploring, either works. You'll hear back from Daniel within one business day with rates, open Fridays and the media kit.

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What does it cost?+

It depends on the placement, the dates and how many issues you book. Multi-issue packages cost less per issue than booking one at a time. Send the form and you'll have exact rates within one business day.

What kinds of brands do well here?+

Products that help people invest, plan for retirement, protect what they have or understand the markets better. Think research tools, brokerages and platforms, retirement and tax planning, insurance, real estate and financial media. Our readers skew older and wealthier, so considered purchases tend to beat impulse buys.

What do I need to send?+

A link, the offer and a few points about what makes it different. If you have an image or logo, send it at 1200 x 525. We'll write the rest, or you can send finished copy of about 100 words.

Who writes the ad?+

Either of us. We can write it in the newsletter's voice, or you can send finished copy. Either way, you approve the draft before anything runs.

Can I see it before it goes out?+

Yes. You get the draft, and nothing runs until you sign off on it.

How far ahead should I book?+

Most Fridays book two to four weeks out. Dedicated emails are limited to one a month, so those go first.

Is it labeled as sponsored?+

Yes. Newsletter placements run under "Our partner", dedicated emails say they're from a partner, and articles carry a sponsored label and a disclosure.

Do I get a report?+

Yes, a click report the week after your placement runs.

Can I run the same ad again?+

Yes. If you book a few issues, you can keep the same ad or swap the headline between sends to see what lands.

Ready when you are. Request rates ↑

Read it before you sponsor

The last three issues, exactly as readers got them.

See every issue in the archive β†’

November 6, 2026

πŸ’° They Messed With Texas

October 30, 2026

πŸ’° The Buildout Is On The Ballot

October 23, 2026

πŸ’° Buying Into The Big Leagues

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Honest personal finance, no fluff.

$The Money Maniac

Run by Daniel Anderson. Cornell engineering & business, ex-JPMorgan, FIRE-bound. Writing for 20,000+ readers each Friday.

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