Words to Remember

The Psychology Behind Every Cycle 🧠

Sir John Templeton quote: Bull markets are born on pessimism, grow on skepticism, mature on optimism, and die on euphoria.

Bull markets are born on pessimism, grow on skepticism, mature on optimism, and die on euphoria.

Sir John Templeton

Why we ran it

The 13F filings showed Berkshire dumping 77% of its Amazon stake while global stocks beat the S&P 500 by the widest margin since 1995. Templeton's four stages were the map for reading where the whales thought the cycle was.

From the February 20, 2026 issue: Whale Watching Season Is Here →

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More from Sir John Templeton

All 38 Words to Remember →