Words to Remember

Fees And Feelings Can Steal Your Returns 🧠

John Bogle quote: The greatest enemies of the equity investor are expenses and emotions.

The greatest enemies of the equity investor are expenses and emotions.

John Bogle

Why we ran it

Stocks had their worst day since April 2025 on Wednesday and ripped back Thursday, Microsoft posted the largest single-day gain in market history, and three Fed officials broke ranks to vote for a hike. A week like that is built to make you trade. Bogle's line names the two things trading costs.

From the July 31, 2026 issue: A Tug Of War At The Fed →

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All 38 Words to Remember →