Words to Remember

The Perfect Trade Only Exists in Hindsight 🧠

Bernard Baruch quote: Don't try to buy at the bottom and sell at the top. It can't be done except by liars.

Don't try to buy at the bottom and sell at the top. It can't be done except by liars.

Bernard Baruch, Baruch: My Own Story (1957), rule 4 of his ten investing rules

Why we ran it

For six months the market looked straight past a war that choked the Strait of Hormuz, with the S&P 500 up 10% while Brent rose more than 50%. Then oil crossed $100 and stocks fell four days straight. Nobody rang a bell at the top. Baruch's point is that nobody ever does.

From the September 11, 2026 issue: The Cushion Is Gone →

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